it has an iconic history with its styling termed eternal. It has a rich historical story and an enduring legacy for over 75 years. The brand occupies a special place in people's mind by redefining classic as stylish. Excellent storytelling aligns the brand with the target market deeper interests connecting music architecture and human experience. As a brand it offers sunglasses that place you at the center of attention beyond trends transcending time and strongly customizing whoever wears them. Reaching out to such a large audience; it has flourished the rise of celebrity culture making the brand iconic.